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Title: 環境配慮行動促進のためのオンラインコミュニティの活性化継続の検討
Other Titles: A Method to Activate and Continue Online Community for Promoting Pro-Environmental Behaviors
Authors: 井上, 弘輝  KAKEN_name
北村, 尊義  KAKEN_name
石井, 裕剛  kyouindb  KAKEN_id  orcid (unconfirmed)
下田, 宏  kyouindb  KAKEN_id  orcid (unconfirmed)
Author's alias: Inoue, Kouki
Kitamura, Takayoshi
Ishii, Hirotake
Shimoda, Hiroshi
Keywords: Pro-Environmental Behavior
online community
social psychology
motivation theory
Issue Date: 22-May-2014
Publisher: ヒューマンインタフェース学会
Journal title: ヒューマンインタフェース学会研究報告集 : human interface
Volume: 16
Issue: 3
Start page: 37
End page: 42
Abstract: The energy consumption in our daily lives has increased rapidly and it causes exhaustion of fossil fuel resource and environmental problems. In order to solve these problems, pro-environmental behavior (PEB) in our daily lives is one of the effective solutions. This study has proposed a method to activate and continue the online community for promoting PEB based on six principles of social psychology(scarcity, linking, reciprocation, social proof, commitment and consistency and response expectation). An experiment based on the proposed method has been conducted with 14 participants to validate whether it activates and continues online community and promotes their PEBs.
Description: 「電子情報通信学会技術研究報告 = IEICE technical report : 信学技報」 vol.114, no.68, p. 37-42 にも掲載あり.
Rights: © NPO法人ヒューマンインタフェース学会
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