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Title: 承諾誘導理論をもちいた環境配慮行動促進のためのオンラインコミュニティの活性化手法
Other Titles: Guideline of Writing Manuscript for Correspondences of Human Interface Society
Authors: 北村, 尊義  KAKEN_name
井上, 弘輝  KAKEN_name
石井, 裕剛  kyouindb  KAKEN_id  orcid (unconfirmed)
下田, 宏  kyouindb  KAKEN_id  orcid (unconfirmed)
Author's alias: Kitamura, Takayoshi
Inoue, Kouki
Ishii, Hirotake
Shimoda, Hiroshi
Keywords: Online community
Pro-environmental behavior
compliance-gaining strategies
Influence Science and Practice
Issue Date: 22-May-2014
Publisher: ヒューマンインタフェース学会
Journal title: ヒューマンインタフェース学会研究報告集 : human interface
Volume: 16
Issue: 3
Start page: 31
End page: 36
Abstract: Various efforts have been attempted to activate online community activities. In the case of activating online community with similar interests or hobbies, it requires not only activat- ing the communication but promoting the subject. In this study, the authors propose the activating methods of the online community with the theme of pro-environmental behavior (PEB), using the compliance-gaining strategies which based on six principles of social psychology. They are reciproca- tion, commitment and consistency, social proof, liking, scarcity, and response expectation. In order to examine this method, a case study was conducted where the method was introduced to an inactive online community with 10 participants. As the result, it was found that the messages posted to the community maintained and their PEBs were signi cantly improved.
Description: 「電子情報通信学会技術研究報告 = IEICE technical report : 信学技報」 vol.114, no.68, p. 31-36 にも掲載あり.
Rights: © NPO法人ヒューマンインタフェース学会
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