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03090560210430836.pdf | 184.52 kB | Adobe PDF | 見る/開く |
タイトル: | Salesperson’s procedural knowledge, experience and performance: An empirical study in Japan |
著者: | Matsuo, Makoto Kusumi, Takashi https://orcid.org/0000-0001-7968-2304 (unconfirmed) |
著者名の別形: | 楠見, 孝 |
キーワード: | Salesforce Procedures Selling Experience Japan |
発行日: | 2002 |
出版者: | Emerald |
誌名: | European Journal of Marketing |
巻: | 36 |
号: | 7/8 |
開始ページ: | 840 |
終了ページ: | 854 |
抄録: | The authors investigated the moderating effect of sales experience on the relationship between salespeople’s procedural knowledge and their performance, using a sample of 108 salespeople working at three car dealerships in Japan. Moderated regression analyses suggested that the more experience salespeople gain, the stronger the relationship between procedural knowledge and performance becomes. The results provide some support for the hypothesis that the sales experience moderates the relationship between procedural knowledge and performance, which is consistent with Anderson’s (1982, 1983) model and the ten‐year rule of necessary preparation in expertise research. The results also suggest that a high‐performing sales expert has customer‐oriented and active selling knowledge. Theoretical and practical implications of these findings in managing salespeople are discussed. |
著作権等: | This is the accepted version of the article, which has been published in final form at https://doi.org/10.1108/03090560210430836. この論文は出版社版でありません。引用の際には出版社版をご確認ご利用ください。 This is not the published version. Please cite only the published version. |
URI: | http://hdl.handle.net/2433/240759 |
DOI(出版社版): | 10.1108/03090560210430836 |
出現コレクション: | 学術雑誌掲載論文等 |
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