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Title: <研究ノート>『主婦之友』の新聞広告に見る石川武美の販売戦略
Other Titles: <Research notes>Marketing strategy and publication advertising of Japanese women's magazine 'SYUFU NO TOMO' from 1917 to 1946.
Authors: 石田, あゆう  KAKEN_name
Author's alias: Ishida, Ayuu
Issue Date: Apr-2015
Publisher: 京都大学大学院教育学研究科メディア文化論研究室
Journal title: 京都メディア史研究年報
Volume: 1
Start page: 128
End page: 159
Rights: 未許諾のため本文はありません
Appears in Collections:創刊号

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