デジタルサイネージを用いた異文化理解を促す情報提示方法の提案

Abstract

As the number of international tourists has been rapidly increasing recently, they have more opportunities to experience different cultures. With the upcoming Olympic game in Tokyo, Japan 2020, a digital signage is expected to be utilized for an effective information presentation device for them. This study focuses on the information presentation with four-frame comic for foreign tourists to improve cross-cultural understanding. A subject experiment was conducted to compare four information presentation methods including the four-frame comic from the viewpoint of attractiveness and easy memorization. Participants from various countries watched Japanese food tradition information with four information presentation methods (four-frame comic, photograph, illustration and video) and evaluated their impressions. As a result, it was found that fourframe comic was easy to memorize although its attractiveness was different depending on the individual participants. However, as the experiment was conducted in a controlled laboratory, it is necessary to conduct a field study using a digital signage in the city to investigate the effective information presentation method.