日常生活圏における場所経験価値の評価手法に関する研究

Abstract

本研究は，住民が暮らす日常生活圏内の「大切な場所」に着目し，場所に対する価値づけのあり方を明らかにするものである．具体的には，奈良市内8地区を対象にアンケート調査を実施し，その考察にあたり経営分野で用いられる戦略的経験価値モジュールを援用して，場所経験価値を5つに類型化した上で，その具体的内容と全体像を明らかにした．すなわち，場所経験価値として，1)感覚に関わる景観の美しさや自然の豊かさ，2)感情に関わる安らぎや誇らしさなど，3)解釈に関わるなじみや想起される姿，4)紐帯に関わる共同体や先人とのつながり，5)規範に関わる信仰，歴史・伝統などがあり，各特徴や想起の程度，場所との関わりを明らかにした．これにより，地域資源としての場所の価値を住民の経験に基づいて評価する新たな手法の有効性を示した．

The purpose of this study is to clarify how to value places by focusing on important places for inhabitants in the daily living area where they live. Specifically, we conducted a questionnaire survey of eight districts in Nara City. We devised a new framework to better understand how place’s experiential properties are based on mental images, emotions, interpretation, ties and norms by building on a concept of Strategic Experiential Modules, which is used in the management field. Then, we showed the concrete contents of each value and clarified the overall picture. As place’s experiential properties, the following features, degree of recollection, relation with places were clarified: 1) beauty of the scenery and richness of nature related to the mental images, 2) comfort, healing, nostalgia, pride, oldness and mystery related to emotions, 3) familiar or remembered appearance related to interpretation, 4) connection with community and predecessor related to ties, 5) faith, history, tradition and custom related to norms. This demonstrates the effectiveness of a new method for evaluating the value of places as local resources based on residents' experiences.