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タイトル: Do You Always Choose What You Like? Subtle Social Cues Increase Preference-Choice Consistency among Japanese But Not among Americans
著者: Uchida, Yukiko  kyouindb  KAKEN_id  orcid https://orcid.org/0000-0002-8336-2423 (unconfirmed)
Savani, Krishna
Hitokoto, Hidefumi
Kaino, Koichi
著者名の別形: 内田, 由紀子
キーワード: choice-preference consistency
culture
self
social cue
agency
発行日: 21-Feb-2017
出版者: Frontiers Media SA
誌名: Frontiers in Psychology
巻: 8
論文番号: 169
抄録: Previous research has suggested that stability of self-concept differs across cultures: in North American cultural contexts, people’s self-concept is stable across social contexts, whereas in Japan, different self-concepts are activated within specific social contexts. We examined the implications of this cultural difference for preference-choice consistency, which is people’s tendency to make choices that are consistent with their preferences. We found that Japanese were less likely than Americans to choose items that they liked the most, showing preference-choice inconsistency. We also investigated the conditions in which Japanese might exhibit greater preference-choice consistency. Consistent with research showing that in Japanese culture, the self is primarily conceptualized and activated by social contexts, we found that subtle social cues (e.g., schematic representations of human faces) increased preference-choice consistency among Japanese, but not among Americans. These findings highlight that choices do not reveal preferences to the same extent in all cultures, and that the extent to which choices reveal preferences depends on the social context.
著作権等: © 2017 Uchida, Savani, Hitokoto and Kaino. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
URI: http://hdl.handle.net/2433/226274
DOI(出版社版): 10.3389/fpsyg.2017.00169
PubMed ID: 28270779
出現コレクション:学術雑誌掲載論文等

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