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タイトル: Risk and Uncertainty: A Side-Effect of a Natech Event on Residents in Japan
著者: ALIPERTI, Giuseppe
CRUZ, Ana Maria
RIZZI, Francesco
FREY, Marco
キーワード: Risk
Uncertainty
Natech
Seafood consumption
Consumer behavior
発行日: Sep-2017
出版者: 京都大学防災研究所
誌名: 京都大学防災研究所年報. B = Disaster Prevention Research Institute Annuals. B
巻: 60
号: B
開始ページ: 335
終了ページ: 342
抄録: On 11 March 2011, the Great East Japan Earthquake and Tsunami (GEJET) triggered the Fukushima Dai-ichi Nuclear Power Plant (FDNPP) accident. This event caused immense damage releasing large amounts of radioisotopes to the environment. As consequence, safety concerns have arisen for food safety and marine products. Our research contributes to investigate Japanese residents' attitude toward consuming NON-Fukushima seafood (NFS) and Fukushima prefecture seafood (FS) in the mid-long term after the accident. A questionnaire was developed and data have been collected during the Festival of the Goden Community Association (Machizukuri) in Higashinada Ward, Kobe. Results show that the Natech accident is still influencing consumers' risk and uncertainty perceptions. In addition, a key role toward increasing the attitude is played by the grade of knowledge of Japanese consumers regarding local seafood contamination. Managerial implications have been discussed in order to refine marketing strategies able to promote Japanese seafood consumption. Suggestions for additional future research and limitations are also provided in the last section of the article.
URL: http://www.dpri.kyoto-u.ac.jp/publications/nenpo/
URI: http://hdl.handle.net/2433/229396
出現コレクション:Vol.60 B

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