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タイトル: | Risk and Uncertainty: A Side-Effect of a Natech Event on Residents in Japan |
著者: | ALIPERTI, Giuseppe CRUZ, Ana Maria RIZZI, Francesco FREY, Marco |
キーワード: | Risk Uncertainty Natech Seafood consumption Consumer behavior |
発行日: | Sep-2017 |
出版者: | 京都大学防災研究所 |
誌名: | 京都大学防災研究所年報. B |
巻: | 60 |
号: | B |
開始ページ: | 335 |
終了ページ: | 342 |
抄録: | On 11 March 2011, the Great East Japan Earthquake and Tsunami (GEJET) triggered the Fukushima Dai-ichi Nuclear Power Plant (FDNPP) accident. This event caused immense damage releasing large amounts of radioisotopes to the environment. As consequence, safety concerns have arisen for food safety and marine products. Our research contributes to investigate Japanese residents' attitude toward consuming NON-Fukushima seafood (NFS) and Fukushima prefecture seafood (FS) in the mid-long term after the accident. A questionnaire was developed and data have been collected during the Festival of the Goden Community Association (Machizukuri) in Higashinada Ward, Kobe. Results show that the Natech accident is still influencing consumers' risk and uncertainty perceptions. In addition, a key role toward increasing the attitude is played by the grade of knowledge of Japanese consumers regarding local seafood contamination. Managerial implications have been discussed in order to refine marketing strategies able to promote Japanese seafood consumption. Suggestions for additional future research and limitations are also provided in the last section of the article. |
URI: | http://hdl.handle.net/2433/229396 |
関連リンク: | http://www.dpri.kyoto-u.ac.jp/publications/nenpo/ |
出現コレクション: | Vol.60 B |
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