Psychological Evaluation of Media Art Focusing on Movement

Abstract

This study investigates the psychological impact of movement elements in media art on viewers. As an emerging art form often displayed in public spaces with modern media, media art plays a crucial role in provoking thought, raising social issues, and designing various experiential spaces. Hence, understanding the influence of various elements within media art on human psychology is indispensable. We classified movement elements in Tosa Art into five categories: vertical, horizontal, scattering, rotation, and symmetry. We then surveyed 30 participants to evaluate each category's impact on four psychological factors: impression, relaxation, motivation, and creativity. The results showed that the 'rotation' category significantly influenced impression, motivation, and creativity, while the 'vertical' movement had negligible impact. Our findings are consistent with existing literature that highlights the potential of visual movement to draw attention, enhance memory, and induce emotions and behavior. This research adds a new perspective to understanding the psychological impact of art, emphasizing the importance of evaluating movement as an element of the artwork as a whole. However, limitations include a primary focus on movement, with other potential influences such as other visual elements, the context of the work, and individual personality traits not being considered. Future research should explore these factors to understand the full scope of media art's psychological influence.