加工食品の消費・購買に関する消費者の意識と行動

Abstract

Analysis of data gathered from the questionnairs to housewives concerning consumers' consciousness and behabior toward processed food consumption can be summarized, compareing the case of meat products with the case of pickled vegetables as follows: 1) In various respects, consumers' belief towerd the advantage of taking meat products is stronger than that of taking pickled vegetables. 2) Consumers choose product more. carefully paying attension to the quality when they buy meat products than when they buy pickled vegetables. 3) The major source which gives the information about the quality of product to the consumers is different between meat products and pickled vegetables. 4) Consequently, the contrast between meat products and pickled vegetables concerning consumers' consciousness and behabior toward product consumption as mensioned above seems to be caused by the difference of history, kind of useable dish, technology used for food processing industory, etc. between these two processed foods.