ダウンロード数: 587
このアイテムのファイル:
ファイル | 記述 | サイズ | フォーマット | |
---|---|---|---|---|
75_115.pdf | 90.27 kB | Adobe PDF | 見る/開く |
タイトル: | Conjoint Analysis of Consumer Preferences for Broadband Services in Japan |
著者: | Ida, Takanori https://orcid.org/0000-0002-9229-9243 (unconfirmed) Sato, Masayuki |
著者名の別形: | イダ, タカノリ サトウ, マサユキ |
キーワード: | broadband conjoint analysis nested logit stated preference revealed preference |
発行日: | Dec-2006 |
出版者: | Graduate School of Economics, Kyoto University |
引用: | Takanori Ida and Masayuki Sato; "Conjoint Analysis of Consumer Preferences for Broadband Services in Japan", The Kyoto Economic Review, Vol. 75, pp.115-127 (2006) . |
誌名: | The Kyoto Economic Review |
巻: | 75 |
号: | 2 |
開始ページ: | 115 |
終了ページ: | 127 |
抄録: | This paper applies conjoint analysis to consumer preferences of Japan's broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative and qualitatively changing services from a long-term point of view. We make two points. First, we find that the actual availability of FTTH has an effect on consumers' stated preferences: consequently, the WTP for 1 Mbps is about ¥32 ($0.29) for users with access to FTTH, while it is about ¥45 ($0.41) for those without access to FTTH. Second, we show that stated preference and revealed preference may vary for a certain population: consequently, the WTP for 1 Mbps is about ¥32 ($0.29) based on the former, while it is about ¥20 ($0.18) based on the latter. |
DOI: | 10.11179/ker.75.115 |
URI: | http://hdl.handle.net/2433/65614 |
出現コレクション: | Vol.75 No.2 |
このリポジトリに保管されているアイテムはすべて著作権により保護されています。