Access count of this item: 462

Files in This Item:
File Description SizeFormat 
75_115.pdf90.27 kBAdobe PDFView/Open
Title: Conjoint Analysis of Consumer Preferences for Broadband Services in Japan
Authors: Ida, Takanori  kyouindb  KAKEN_id
Sato, Masayuki
Keywords: broadband
conjoint analysis
nested logit
stated preference
revealed preference
Issue Date: Dec-2006
Publisher: Graduate School of Economics, Kyoto University
Citation: Takanori Ida and Masayuki Sato; "Conjoint Analysis of Consumer Preferences for Broadband Services in Japan", The Kyoto Economic Review, Vol. 75, pp.115-127 (2006) .
Journal title: The Kyoto economic review
Volume: 75
Issue: 2
Start page: 115
End page: 127
Abstract: This paper applies conjoint analysis to consumer preferences of Japan's broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative and qualitatively changing services from a long-term point of view. We make two points. First, we find that the actual availability of FTTH has an effect on consumers' stated preferences: consequently, the WTP for 1 Mbps is about ¥32 ($0.29) for users with access to FTTH, while it is about ¥45 ($0.41) for those without access to FTTH. Second, we show that stated preference and revealed preference may vary for a certain population: consequently, the WTP for 1 Mbps is about ¥32 ($0.29) based on the former, while it is about ¥20 ($0.18) based on the latter.
DOI: 10.11179/ker.75.115
URI: http://hdl.handle.net/2433/65614
Appears in Collections:Vol.75 No.2

Show full item record

Export to RefWorks


Export Format: 


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.