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dc.contributor.authorKubo, Takahiro
dc.contributor.authorMieno, Taro
dc.contributor.authorKuriyama, Koichi
dc.contributor.alternative久保, 雄広
dc.contributor.alternative三重野, 太郎
dc.contributor.alternative栗山, 浩一
dc.description.abstractWildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue from the tour with a 90% chance was about 20 times larger than that with a 10% chance. This indicates that conserving wildlife to maintain the sighting probability raises tour benefits, creating a win-win situation by balancing conservation and tourism development.
dc.publisherElsevier Ltd.
dc.rights© 2018 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (
dc.subjectConservation-tourism balance
dc.subjectChoice modelling
dc.subjectEndangered species
dc.subjectMoney-back guarantee
dc.subjectSustainable tourism
dc.subjectWildlife tourism
dc.titleWildlife viewing: The impact of money-back guarantees
dc.type.niitypeJournal Article
dc.identifier.jtitleTourism Management
dc.addressCenter for Environmental Biology and Ecosystem Studies, National Institute for Environmental Studies (NIES)
dc.addressAgricultural Economics, Robert B. Daugherty Water for Food Global Institute Faculty Fellow, 209 Filley Hall, University of Nebraska-Lincoln
dc.addressDivision of Natural Resource Economics, Graduate School of Agriculture, Kyoto University
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