ダウンロード数: 198
このアイテムのファイル:
ファイル | 記述 | サイズ | フォーマット | |
---|---|---|---|---|
j.tourman.2018.06.010.pdf | 4.49 MB | Adobe PDF | 見る/開く |
タイトル: | Wildlife viewing: The impact of money-back guarantees |
著者: | Kubo, Takahiro Mieno, Taro Kuriyama, Koichi https://orcid.org/0000-0003-2905-1621 (unconfirmed) |
著者名の別形: | 久保, 雄広 三重野, 太郎 栗山, 浩一 |
キーワード: | Conservation-tourism balance Choice modelling Ecotourism Endangered species Money-back guarantee Sustainable tourism Uncertainty Wildlife tourism |
発行日: | Feb-2019 |
出版者: | Elsevier Ltd. |
誌名: | Tourism Management |
巻: | 70 |
開始ページ: | 49 |
終了ページ: | 55 |
抄録: | Wildlife sightings are not always guaranteed. To address this risk, tour operators often offer a money-back guarantee as a refund mechanism. However, studies have overlooked the influences of such refund mechanisms on tourists' tour participation decisions and tourism revenue. We conducted choice experiments to examine the impact of such mechanisms using a case of Amami rabbit tourism in Japan. We found that the guarantee significantly influences the tourists’ decision-making and tour revenue. In particular, we found that the expected tourist participation rate and tour guide revenue vary drastically depending on the probability of the rabbit encounter. The maximum expected revenue from the tour with a 90% chance was about 20 times larger than that with a 10% chance. This indicates that conserving wildlife to maintain the sighting probability raises tour benefits, creating a win-win situation by balancing conservation and tourism development. |
著作権等: | © 2018 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/). |
URI: | http://hdl.handle.net/2433/235732 |
DOI(出版社版): | 10.1016/j.tourman.2018.06.010 |
出現コレクション: | 学術雑誌掲載論文等 |
このリポジトリに保管されているアイテムはすべて著作権により保護されています。