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Title: A Case study of Method to Activate and Continue Online Community for Promoting Pro-Environmental Behaviors
Authors: Kitamura, Takayoshi
Inoue, Kouki
Kamihigashi, Daisuke
Ishii, Hirotake  kyouindb  KAKEN_id  orcid https://orcid.org/0000-0002-5638-4862 (unconfirmed)
Shimoda, Hiroshi  kyouindb  KAKEN_id  orcid https://orcid.org/0000-0002-5231-4955 (unconfirmed)
Author's alias: 石井, 裕剛
下田, 宏
Keywords: pro-environmental behavior
online community
compliance-gaining strategies
Issue Date: Aug-2015
Publisher: STSS/ISSNP 2015 executive committee
Journal title: Proceedings of STSS/ISSNP 2015
Start page: 179
End page: 186
Abstract: The energy consumption in our daily lives has increased rapidly and it has been causing exhaustion of fossil fuel resource and environmental problems. In order to solve these problems, pro-environmental behavior (PEB) in our daily lives is one of the effective solutions. This study has proposed a method to activate and continue the online community for promoting their PEBs based on six principles of social psychology (scarcity, liking, reciprocation, social proof, commitment
consistency and response expectation). A case study based on the proposed method was conducted with 14 participants to validate whether it activates and continues online community and promotes their PEBs.
Description: STSS(International Symposium on Socially and Technically Symbiotic Systems)/ISSNP(International Symposium on Symbiotic Nuclear Power Systems) 2015: August 25-28, Main Campus of Kyoto University.
Rights: © Authors
URI: http://hdl.handle.net/2433/236079
Related Link: http://stssconf.org/stss2015/homepage.html
Appears in Collections:Journal Articles

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