異文化理解を促進するデジタルサイネージの情報提示方法の検討

Abstract

Recently, the number of international tourists is quickly increasing and they have good opportunities to understand different cultures. In Japan, the development of sightseeing infrastructure is advanced with looking ahead to Olympic game in Tokyo, 2020. Although digital signage is expected to be an effective information presentation device as sightseeing infrastructure, there is no design guideline in digital signage contents. This study aimed to investigate the effectiveness of information presentation method for cross-cultural understanding. A subject experiment was conducted to compare four information presentation methods (photograph, illustration, video and four-frame comic) and to evaluate their attractiveness and memorableness. As the result, it was found that video was effective to introduce processes in a long time, four-frame comic and illustration were effective to introduce processes in a short time and photograph was effective to show varieties. Since the amount of information in each presentation method was not controlled, it needs more primitive experiment for future works.